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PopUp Play at SXSW 2016

Presentation Design Spotlight

Client: PopUp Play

Event: SXSW 2016 Accelerator Pitch Competition


When Austin startup PopUp Play was selected as one of the finalists for the 2016 SXSW Accelerator pitch competition, cofounder Bryan Thomas turned to us to help him optimize his content and make the most of the two minutes he was allotted for the first round presentation. Thomas’s pitch detailed how PopUp Play enables kids to design custom playhouses through an iPad app and then order life-sized versions for delivery to their door a few days later—ready to be colored and decorated.

We transformed his slides into a dynamic Prezi that illustrated the “From imagination to reality” concept of the presentation. Armed with a visual aid that supported his message, Thomas delivered a compelling presentation that vaulted PopUp Play to the Sunday finals where he eventually won the category and the $4,000 first-place prize!

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