Concur at the GBTA Conference

Client:

Event: GBTA Los Angeles Conference

We had the privilege to collaborate with Concur on a Prezi presentation for CEO Steve Singh’s keynote address at the Global Business Travel Association (GBTA) conference in Los Angeles.

Singh’s presentation focused on the question “What is the perfect trip?” and our Prezi design helped him demonstrate how the travel industry is truly global, requiring the contribution of numerous partners to create a perfect experience for a customer.

OPPORTUNITY

The GBTA conference is the prominent convention in the travel industry, featuring nearly 7,000 attendees, over 70 education sessions and more than 400 companies exhibiting at the expo. In addition to Singh, notable speakers at the Los Angeles convention included actors Kevin Spacey and Jason Alexander as well as Twitter co-founder Biz Stone.

Concur saw Steve’s conference keynote as a significant opportunity to increase awareness of its platform and highlight the company’s rapid growth to industry colleagues.

PARTNERSHIP

Concur employees had never used Prezi in this type of setting before, but they were intrigued by the platform and its capabilities. They approached Puffingston with a vision for the Prezi and we were able to help them transform it into a reality.

“Since Concur is a global leader in mobile expense management and travel coordination, we felt a dynamic Prezi would help them reinforce their branding as a technology-forward company,” says Luke Goetting, presentation specialist at Puffingston. “It was exciting to work with a company so committed to delivering a presentation that resonated with the audience.”

The Prezi highlighted recent integrations Concur had introduced to its platform—including partnerships with Avis car rental, Starwood Hotels and Resorts, United Airlines, Airbnb and Uber. The presentation zoomed into each partner node to highlight the relationship further, including partner videos and details of the successful rollouts with each organization.

SUCCESS

When showtime came, everyone at Concur was eager to see how the Prezi would be received. Immediately after Steve concluded his remarks, we had our answer:

“The keynote is over. Prezi worked beautifully!  Videos look top-notch, better than most I’m seeing here!” said Tricia Manning-Smith, senior director of global marketing at Concur. “We’re singing your Prezi praises!”

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